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About cg42


Every challenge has hidden within it an opportunity so powerful that, in comparison, dwarfs the current problem.

cg42 was established with a simple goal – to help businesses align the operations, finance, and marketing functions behind the core principle of creating customers.

We partner with senior management teams in businesses whose organic growth has stagnated to re-focus their organizations on the changes required to reinvigorate demand.

We believe in a “boutique” model, partnering with a limited number of senior management teams whose desire for change and bias towards action match our own. We have successfully helped Fortune 100 companies in the Financial Services and High-Tech sectors and mid-sized companies in the Consumer Services sector make the immediate and long-term changes necessary to create significant top-line growth and incremental profitability. New approaches, like our patent-pending Brand Vulnerability methodology, have been a critical factor in positioning our clients to break through the competitive clutter.

We invite you to learn more about cg42 and, if you are clever, perhaps decipher the origins of our name…

And always remember – the purpose of business is to create customers.

“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”

-- Douglas Adams